L'Oreal
CREATIVE DIRECTOR | VISUAL DESIGN SUPPORT | PRODUCT DESIGN
Historically, achieving a desired eyebrow look can take several products, time and expertise—with precise results requiring expensive professional services like microblading. With L’Oréal Brow Magic, people can achieve a personalized eyebrow look at home based on their natural brow and facial features.
Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects.
I led the creation of a POC for them to get internal buy in, and then an MVP to demo at CES 2023 where it was a resounding success.
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team
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Product designers
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Creative Director
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Product manager
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Project manager
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developers
OBJECTIVE
Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos at the intersection of beauty and tech, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.
