android holiday
DESIGN LEAD | CONCEPT CREATOR | HOLIDAY SHRMP ADVOCATE
team
2
Illustrators
2
Web designers
1
Project Manager
2
months
3
Developers
OBJECTIVE
Android approached us about coming up with a fun takeover for their homepage for the holiday. Elevating the whimsy of the robots, we created a miniature holiday village bustling with all things android to highlight all the new product offerings in a deslightful way.
Small moments of interaction surfaced special holiday promotions on watches, phones and the Google Assistant. All done in CSS, the horizontal scroll took you through 3 different detailed scenes going from sunrise to sunset as the falling snow gently accumulated on the rooftops.
hidden gems
It’s important to never take work too seriously, playfulness is an important part of brand affinity. Delight can be a function too. The comically exaggerated shrimp that sat atop the ramen shop nearly got axed by the team, but as the shrimp’s main advocate, I fought for it, and it made it through. Silliness isn't always appropriate for brands, but the existing levity of the Android brand made it possible to have some extra fun.
